In addition to our long- and well-established background in the professional healthcare media space where we plan and buy for more than 100 brands on behalf of more than 30 pharmaceutical clients, CMI also offers an array of interactive planning services.

Through the services of the cmi | interactive Division of CMI, we offer…

– Dedicated strategic interactive planning resources, online media selection, detailed measurement plans, and full integration with offline planning

– Ad serving and execution – utilizing third-party ad server technology to…

	•	Leverage a single integrated platform to traffic display, e-mail, and paid search campaigns
	•	Implement master conversion tags to prevent overpayment on CPA placements
	•	Serve messages dynamically based on user demographics
	•	Traffic Rich Media creative for enhanced engagement metrics
	•	Take advantage of the advanced geographic, time, and behavioral targeting capabilities the online channel allows

– Reporting that…

	•	Combines advanced analytics that drive decisions that enable maximum campaign performance
	•	Understands the overlap between media properties to optimize site mix for future buys
	•	Monitors geographic trends and conversions for your campaigns
	•	Leverages optimal reach and frequency to productively adjust media buys

– Media optimization specialists who…

	•	Optimize based on creative weighting and media placement for optimal campaign effectiveness, as determined during the strategic planning process
	•	Test decision without changing weights
	•	Deal with automated, real-time optimization

The cmi | interactive approach is based on planning strategically rather than tactically, as well as on collaboration with clients’ other supplier-partners to effectively leverage the online channel, moving target audiences through the promotional messaging continuum as follows…

Attraction

Engagement

Meaningful Communication

Behavioral Conversion that produces • attitudinal change • increased prescribing • conversion from competitive loyalty