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media services communication agency planning model
consulting research media buying via Compas
fee structure full media integration
cost savings media planning process
 

MEDIA BUYING VIA COMPAS

CMI utilizes Compas, Inc. as the exclusive media purchasing organization. Compas, Inc. was formed as a media buying company—a media purchasing cooperative. Compas' only function is to purchase media on behalf of its clients. The Compas staff is comprised of media professionals trained to execute professional media schedules in the most efficient manner possible.

Compas' core competency lies in the leveraged volume purchasing of medical journal and targeted media advertising. Currently, Compas is the Agency of Record (AOR) for many of the top pharmaceutical companies. Building upon their experience with purchasing media, Compas expanded their capabilities and established systems, processes and departments that are dedicated to purchase all forms of promotion, including:

Professional Media
Medical Reprints
Targeted Promotion (ByDoctor)
Advertising Specialties

 


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