RESEARCH

CMI Media Planners utilize standard Rx data research tools to analyze media. However, they use available data to do more than just select journals for a schedule. CMI converts data into definitive information to build case studies and make appropriate media decisions. CMI has also designed and developed its own proprietary research tools to help measure Return on Promotional Investments (ROPI) and Share of Voice.

The use of these technologies improves our capacity to:

• Communicate with you on a marketing, rather than just a media perspective.
• Proactively track competitive marketing activity and issues to make appropriate adjustments to the current media plan. These analyses indicate where to most appropriately apply all types of targeted media and help to identify and create media opportunities.