Communications Media, Inc., commonly and well known as CMI, is an advertising media and promotions planning organization concentrating on the pharmaceutical industry. Our basic business is professional health care media planning, consulting, and management.

CMI was founded in 1989 by Stanley R. Woodland as an external media planning and buying organization servicing SmithKline Beecham and other pharmaceutical companies. Soon thereafter, in recognition of the vast differences between planning and buying operations, Compas, Inc. was spun off from CMI in order to facilitate total concentration on both of the two unique disciplines of planning and buying.

CMI is headquartered in King of Prussia, PA, and has grown from three in 1989 in one location to over 45 staff members currently employed in six separate planning divisions, which have been created to provide non-conflicting product-focused media services.

Our Mission
Our mission is the development, implementation, and evaluation of non-personal professional and direct-to-patient media strategies—including interactive—that improve top- and bottom-line results for our clients. We accomplish this through our ability to identify, quantify, reach…and deliver behavior modifying messages to…target audiences at levels of intensity and frequency designed to achieve above average brand name and brand message awareness that will produce the highest possible return on the applied promotional media investment.

We promise to provide our clients with high quality, fairly priced services that are "a level above" any other available option.

Our cornerstones are maintaining a highly qualified and well trained consultative staff, dedication to helping our clients achieve their stated marketing objectives, the constant development of unique methodologies and research applications, and the over-arching goal…working together with our sister-company, Compas…to become our clients’ ultimate strategic planning and buying partner for professional healthcare media.

CMI Philosophy
CMI believes in the investment value of media. We have adopted a unique philosophy based on the premise that "media matters." As we see it, "media matters" because it leverages the value and impact of personal selling. We see the cost of media not as an expenditure, but as a crucial investment. Numerous research studies prove this philosophy, including a PERQ/HCI study that illustrates how the use of media as adjuncts to personal selling has been shown to be synergistic.

We also believe that the use of media is critical to making a sale, because communication must take place before behavior can change.

We apply these philosophies to our strategic thought process in order to develop an appropriately comprehensive media plan tailored to the needs of all our clients' brands.