The Value Of Strategic Healthcare Media Buying

A content planning strategy to drive brands' clinical content to their target audiences to increase brand awareness and Rx lift.

Highlights

  • Compas buys media, non-personal promotion, e/reprints and clinical content for over 200 pharmaceutical brands, executing 500+ campaigns each year

  • All non-personal promotion through Compas gives a complete and consolidated view of all media spend through our Agency of Record service

  • Our services are virtually self-funded through savings over and above both the client- and agency-negotiated rates

  • Our expert contract negotiation mitigates risk and ensures best terms for your business, avoiding costly cancellation fees

  • Compas manages global consolidation of clinical content purchase and distribution

  • Compas is a Diversity Supplier certified by the NMSDC

Speak To Our Specialists To Find Out More

Strategic distribution of audience-specific content

Compas understands how prescribers want to receive and use clinical information. We know from our proprietary Media VitalsTM research on HCP consumption habits and preferences that 90% of physicians feel medical journal article reprints are useful to receive from pharma. Using our proprietary offering ContentShareTM we create strategic plans with brands to repurpose and deliver clinical content to target HCPs via all appropriate distribution channels including print, digital, conferences, and rep e-detailing. We develop an audience, create a strategy based on media channel preference, and measure and track results to be compliant with Sunshine Act guidelines.