The Value Of Strategic Healthcare Media Buying
A content planning strategy to drive brands' clinical content to their target audiences to increase brand awareness and Rx lift.
Strategic distribution of audience-specific content
Compas understands how prescribers want to receive and use clinical information. We know from our proprietary Media Vitals research on HCP consumption habits and preferences that 90% of physicians feel medical journal article reprints are useful to receive from pharma. Compas created strategic plans with brands to repurpose and deliver clinical content to target HCPs via all appropriate distribution channels including print, digital, conferences, and rep e-detailing. We develop an audience, create a strategy based on media channel preference, and measure and track results to be compliant with Sunshine Act guidelines.