The Value Of Strategic Healthcare Media Buying
Empower™ - the health industry’s first, conclusive, people-based data and technology platform built with privacy in mind for customer universe identification, segmentation, media planning, activation, and measurement.
Empower™ is the health industry’s first and only closed-loop planning platform that enables continuous and personalized “insight to action” at scale.
Empower allows Compas to close the loop on integrated consumer/HCP audience planning, messaging and outreach, making every campaign more effective. The platform offers cross-audience customer universe identification, segmentation, media planning, activation, measurement and on-going people-based optimization.